Press Release

The company keeps growing and consolidates its role on eProcurement market

Milan, April 5th 2016.- SynerTrade, global european leader in eProcurement technology, announces to have enlarged the italian structure with the arrival of three new resources: Roberto Adami, who assumes the role of Sales Director, Paolo Prosperi, new Senior Project Manager, and Guenda Novena, Marketing and Sales Assistant.

Thanks to the strengthening of the Italian team, SynerTrade keeps on with its expansion and reinforces its own position on eProcurement market, in which plays a front-page role.

After only a year of SynerTrade in Italy, the company can be proud of the start of high level projects with Italian leader companies as RCS, Recordati, EPH and Mediaset. In addition, during 2015 have been launched strategic partnerships with realities as Deloitte Consulting, PwC and Ayming (ex Lowendalmasai). Furthermore, SynerTrade closed the year with a growth of 120%, exceeding any forecast.

2016 has SynerTrade busy in consolidating partnerships, getting Italians customers involved in different international initiatives, and signing new deals, with a growth goal of a further 100%.

It is to support this growth that SynerTrade has enlarged its structure with the arrival of 3 new strategic resources: Roberto Adami, Sales Director, who has a decennal experience in Sales and Procurement. He has managed different customers, mainly in Supply Chain, Ho.Re.Ca and Retail sectors.

Paolo Prosperi, Senior Project Manager, is specialized in web projects and has a strong team management mind. In the past he has been Project Manager in Img Internet, company of Imageware group, developing a solid experience in Online Marketing, Project Management and Web Tools Design.

Guenda Novena, Marketing and Sales Assistant, will be in charge of reinforcing and getting the SynerTrade brand known in Italy. She has developed international experiences, dealing with marketing – from product and price definition to its presentation on the market – for Conoy Cosmetics ltda, in Brazil.

I am very proud of the growth of the Italian team and the arrival of three new important resources., commented. The choice has been led by two values which I consider the most important: passion and accountability. Passion means being led by a continuous challenge mind, accountability is the desire of always surprising our interlocutors giving them 101% of what they are expecting from us. I am sure that Roberto, Paolo and Guenda have these characteristics and are the right people to contribute to SynerTrade Italy growth
Sergio Perego, Country Manager for SynerTrade Italy