Press Release

New York, October 10th 2018.- The leader in flexible procurement solutions continues to add key hires as they add another distinguished executive in North America, welcoming Mireia Brancos as Vice President of Sales, North America.

Synertrade continues to shine adding Fortune 500 customers to its worldwide customer base, and in doing so, have added yet another key personnel to the North American Executive Team. To provide support for Synertrade’s strategic expansion in the North American market, Synertrade welcomes Mireia Brancos. Mireia has over 20 years of experience helping customers across the US, Europe and Latin America drive business results through the use of technology. Uniquely positioned in the industry because of her diverse background as a consultant, practitioner, and sales leader, she is a trusted advisor to CEOs, CFOs, and CPOs alike.  Honored by Supply & Demand Magazine as one of the top 100 Women in Supply Chain, Mireia has led, mentored, and grown world-class sales organizations to deliver results for her clients.

As Synertrade continues to expand, and we find ourselves being continued to be recognized by analysts and partners; it is essential that we continue to add key members to our team that share the same vision for Synertrade. Mireia brings extensive leadership experience, product knowledge, and industry awareness
Rainer Machek, Co-Founder, EVP of Synertrade


Mireia was previously a Strategic Enterprise Account Executive at DocuSign where she was responsible for expanding DocuSign’s footprint in the pharmaceutical and healthcare industry. Prior to DocuSign, Mireia was a Managing Director with Determine, a procurement technology provider, as well as a Business Development Executive with Ariba.  Like many procurement technology veterans, Mireia also spent time as a practitioner at AstraZeneca focusing on delivering a unified technology procurement strategy across the globe.


Mireia brings an abundance of end to end procurement and finance experience with a passion for innovation. We’re fortunate that she has joined us. We believe she is a true asset to Synertrade
Vishal Chouhan, COO Synertrade North America.