Press Release

Ras Al Khaimah, UAE, 08 APRIL 2019 – RAK Ceramics PJSC (Ticker: RAKCEC: Abu Dhabi), one of the leading ceramics’ brands in the world, announced today the launch of a new Procure-to-Pay solution, designed to automate the manual transactions in its procurement and accounts departments.

The company has chosen Synertrade’s Accelerate Procure-to-Pay suite after carrying out an extensive market evaluation in order to support its Procurement Automation Initiative. RAK Ceramics intends to do a step-by-step global roll-out in Purchase2Pay and Source2Contract.

Shakti Arora, Chief Purchasing Officer for RAK Ceramics said: “We selected Synertrade due to their active engagement and quick response time during the selection process. Furthermore, Synertrade has one of the widest and in-depth functional offerings in the market.” After the Letter of Intent was signed towards the end of 2018, the production system for auctions was delivered in January 2019, allowing the company to conduct more than 30 successful auctions so far. The SRM implementation is ready to go live in early April.

Saji Oommen, Chief Information Officer for RAK Ceramics said: “From an IT perspective, Synertrade convinced us with their SAP Interface Knowledge and Synertrade is one of the few solutions providers which have integrated their ACCELERATE eProcurement Solution with SAP HANA.” With the implementation of Procure-to-Pay and Source-to-Contract modules RAK Ceramics will automate the manual transactions in Procurement and Accounts Departments and will be able to concentrate on Core Strategic Procurement and Cost Reduction initiatives.

Fosi Audi, Managing Director Middle East for Synertrade said: “We are happy to welcome RAK Ceramics on board as a new customer. With 16 modules, from Supplier Management, e-Sourcing (RFx), Reverse Auction, Contracts, Management to PO Management and others, RAK Ceramics will be one of our largest installations in the region. With RAK Ceramics being a lighthouse reference customer, I am very happy with the swift implementation of the project.”


About RAK Ceramics:
RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and gres porcelain wall and floor tiles, tableware, sanitaryware and faucets, The Company have the capacity to produce 116 million square metres of tiles, 5 million pieces of sanitaryware, 24 million pieces of porcelain tableware and 1 million pieces of faucets per year at our 22 state-of-the-art plants across the United Arab Emirates, India, Bangladesh, and China.
Founded in 1989 and headquartered in the United Arab Emirates, we serve clients in more than 150 countries through our network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.
RAK Ceramics is a publically listed company on the Abu Dhabi Securities Exchange in the United Arab Emirates and as a group have an annual turnover of approximately US$1 billion.


Contact Details:
RAK Ceramics
Steven Allen
Tel: +971(0) 7246 7400
Further information is available online at