Munich, April 17th 2019.-  Ras Al Khaimah, UAE, 08 APRIL 2019 – RAK Ceramics PJSC (Ticker: RAKCEC: Abu Dhabi), one of the leading ceramics’ brands in the world, announced today the launch of a new Procure-to-Pay solution, designed to automate the manual transactions in its procurement and accounts departments.

The company has chosen Synertrade’s Accelerate Procure-to-Pay suite after carrying out an extensive market evaluation in order to support its Procurement Automation Initiative. RAK Ceramics intends to do a step-by-step global roll-out in Purchase2Pay and Source2Contract.

We selected Synertrade due to their active engagement and quick response time during the selection process. Furthermore, Synertrade has one of the widest and in-depth functional offerings in the market. After the Letter of Intent was signed towards the end of 2018, the production system for auctions was delivered in January 2019, allowing the company to conduct more than 30 successful auctions so far. The SRM implementation is ready to go live in early April
Shakti Arora, Chief Purchasing Officer for RAK Ceramics


From an IT perspective, Synertrade convinced us with their SAP Interface Knowledge and Synertrade is one of the few solutions providers which have integrated their ACCELERATE eProcurement Solution with SAP HANA. With the implementation of Procure-to-Pay and Source-to-Contract modules RAK Ceramics will automate the manual transactions in Procurement and Accounts Departments and will be able to concentrate on Core Strategic Procurement and Cost Reduction initiatives
Saji Oommen, Chief Information Officer for RAK Ceramics


We are happy to welcome RAK Ceramics on board as a new customer. With 16 modules, from Supplier Management, e-Sourcing (RFx), Reverse Auction, Contracts, Management to PO Management and others, RAK Ceramics will be one of our largest installations in the region. With RAK Ceramics being a lighthouse reference customer, I am very happy with the swift implementation of the project
Fosi Audi, Managing Director Middle East for Synertrade