{"id":42365,"date":"2023-12-15T16:35:57","date_gmt":"2023-12-15T15:35:57","guid":{"rendered":"https:\/\/synertrade.com\/?p=42365"},"modified":"2025-12-15T16:42:22","modified_gmt":"2025-12-15T15:42:22","slug":"synertrades-journey-an-interview-with-ceo-olivier-berrouiguet","status":"publish","type":"post","link":"https:\/\/synertrade.com\/en\/resources\/2023\/12\/synertrades-journey-an-interview-with-ceo-olivier-berrouiguet\/","title":{"rendered":"Synertrade&#8217;s journey: interview with CEO Olivier Berrouiguet"},"content":{"rendered":"<p class=\"lead\">From its roots in supplier relationship management, Synertrade has now transformed into an all-in-one source-to-pay platform. This evolution has played a critical role in granting the company a deep understanding of the ever-changing dynamics of the market, driven by an unwavering commitment to developing innovative solutions that meet the evolving needs of procurement.<\/p>\n<blockquote><p>It gave us the experience to understand further and deeper what is necessary and how flexible and reliable you have to be, and that\u2019s quite an added value we have in this market<\/p><\/blockquote>\n<p class=\"lead\">In a conversation with <a title=\"\" href=\"https:\/\/artofprocurement.com\/\" target=\"_blank\" rel=\"noopener\">Art of Procurement<\/a>, Synertrade CEO Olivier Berrouiguet shed light on the journey of the company over the past 20 years.<\/p>\n<p class=\"lead\">Check out his full interview below.<!--more--><\/p>\n<p><iframe class=\"lazyload\" data-src=\"https:\/\/www.youtube.com\/embed\/AhJSTXbtWbo?si=2xnSrHxggzVMZv12\" title=\"YouTube video player\"  width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Procurement management through better supplier selection, visibility of the full procurement process and spend management, along with many other benefits, can be achieved with an all-in-one e-procurement suite.<\/p>\n","protected":false},"author":18,"featured_media":42580,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,60],"tags":[],"class_list":["post-42365","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-opinions","category-resources","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Synertrade&#039;s journey: interview with CEO Olivier Berrouiguet | Synertrade<\/title>\n<meta name=\"robots\" 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