{"id":1617,"date":"2017-05-30T13:56:50","date_gmt":"2017-05-30T11:56:50","guid":{"rendered":"https:\/\/synertrade.com\/?p=1617"},"modified":"2025-11-28T10:19:38","modified_gmt":"2025-11-28T09:19:38","slug":"groupe-mediaset-transformation-digitale-source-to-pay","status":"publish","type":"post","link":"https:\/\/synertrade.com\/fr\/references-cas-clients\/2017\/05\/groupe-mediaset-transformation-digitale-source-to-pay\/","title":{"rendered":"Groupe Mediaset : transformation digitale Source to Pay"},"content":{"rendered":"<p class=\"lead\">Luca Poloni est le CPO, ou directeur des Achats, chez Mediaset group. Depuis deux ans, il est charg\u00e9 de coordonner les processus Achats pour toutes les soci\u00e9t\u00e9s et filiales du groupe. Mediaset group est une entreprise de m\u00e9dias de masse bas\u00e9e en Italie, qui est le plus grand radiodiffuseur commercial du pays.<\/p>\n<blockquote><p>La mise en \u0153uvre d&rsquo;un outil innovant, comme celui que nous avons choisi, peut contribuer au changement.<\/p><\/blockquote>\n<p>Luca Poloni, CPO du Groupe Mediaset<\/p>\n<hr \/>\n<p><iframe class=\"lazyload\" data-src=\"https:\/\/www.youtube.com\/embed\/tpl4eVuGLg8?si=QpJ6lVcfMsKFZjY3\" title=\"YouTube video player\"  width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<h3>Qu&rsquo;est-ce qui a conduit Mediaset \u00e0 mettre en \u0153uvre une solution eAchats ?<\/h3>\n<p>Je travaille chez Mediaset depuis environ 2 ans. J&rsquo;ai \u00e9t\u00e9 choisi pour soutenir la modernisation et la transformation de l&rsquo;organisation des achats de Mediaset, en cr\u00e9ant une transition d&rsquo;une vision traditionnelle des achats \u00e0 une vision d\u2019approvisionnement. Cette transformation a commenc\u00e9, comme nous l&rsquo;avons dit, en septembre 2015 et l&rsquo;\u00e9l\u00e9ment essentiel \u00e9tait la mise en place d&rsquo;un outil digital et innovant qui pouvait permettre une s\u00e9rie de changements dans notre entreprise.<\/p>\n<h3>Quels sont les principaux d\u00e9fis Achats chez Mediaset ?<\/h3>\n<p>Nous avons d\u00fb relever plusieurs d\u00e9fis lorsque nous avons commenc\u00e9 le projet il y a environ 18 mois, et beaucoup d&rsquo;entre eux ont \u00e9t\u00e9 exig\u00e9s par Mediaset, afin de renforcer les process et la conformit\u00e9 au sein du d\u00e9partement Achats.<\/p>\n<p>Il y avait un d\u00e9fi organisationnel autour de la centralisation des responsabilit\u00e9s et des cat\u00e9gories de d\u00e9penses au sein des soci\u00e9t\u00e9s du groupe. Mais il y avait aussi un autre d\u00e9fi organisationnel, du point de vue de la professionnalisation : l&rsquo;objectif \u00e9tait de transformer notre organisation d&rsquo;un service pour les clients internes en une organisation plus proactive qui recherche des opportunit\u00e9s d&rsquo;efficacit\u00e9.<\/p>\n<p>Pour cela, nous devions adopter un outil innovant et digital, comme celui que nous avons choisi, qui puisse nous aider dans ce changement. Nous avons donc d\u00fb revoir les processus, cr\u00e9er de nouvelles m\u00e9thodes de travail. Et d&rsquo;autre part, il \u00e9tait important d\u2019avoir la possibilit\u00e9 d\u2019une plus grande transparence de l&rsquo;information et de g\u00e9n\u00e9rer des plans d\u2019am\u00e9lioration continue.<\/p>\n<h3>Quels sont les avantages attendus de la digitalisation de vos processus Achats ?<\/h3>\n<p>Les principaux avantages que nous attendons sont, comme je l&rsquo;ai dit, de mettre en place une m\u00e9thode de travail diff\u00e9rente, car la mise en \u0153uvre de ce nouveau syst\u00e8me nous a fait r\u00e9fl\u00e9chir \u00e0 la fa\u00e7on dont nous avions l&rsquo;habitude de travailler et \u00e0 la fa\u00e7on dont nous voulions le faire. Il y a bien s\u00fbr les th\u00e8mes du d\u00e9veloppement et du renforcement de la productivit\u00e9.<\/p>\n<p>Un autre avantage que nous attendons est d&rsquo;avoir une meilleure compr\u00e9hension de nos cat\u00e9gories de d\u00e9penses et une plus grande transparence sur nos activit\u00e9s Achats.<\/p>\n<p>Enfin, je voudrais souligner la capacit\u00e9 \u00e0 mesurer les comportements et donc \u00e0 suivre un processus d&rsquo;achat \u00e0 chaque \u00e9tape, ainsi que la capacit\u00e9 \u00e0 mesurer nos performances. Cela nous permet de comprendre r\u00e9ellement la valeur ajout\u00e9e qu&rsquo;apportent les d\u00e9partements Achats \u00e0 l&rsquo;entreprise.<\/p>\n<h3>Quels conseils donneriez-vous \u00e0 une entreprise d\u00e9sireuse de mettre en \u0153uvre une solution eProcurement ?<\/h3>\n<p>Tout d&rsquo;abord, mon conseil est d&rsquo;\u00eatre tr\u00e8s organis\u00e9 et d&rsquo;ordonner les proc\u00e9dures. Profitez de l&rsquo;occasion pour normaliser les processus, les inscrire dans une logique efficace et moderne, ce qui permet de r\u00e9duire les t\u00e2ches administratives.<\/p>\n<h3>Pensez-vous que la digitalisation du d\u00e9partement Achats est un facteur cl\u00e9 de succ\u00e8s pour la performance des entreprises d&rsquo;aujourd&rsquo;hui ? Pourquoi ?<\/h3>\n<p>Absolument oui, car la complexit\u00e9 du monde et des affaires ne cesse de cro\u00eetre et la n\u00e9cessit\u00e9 de disposer d&rsquo;un outil qui aide \u00e0 la gestion et \u00e0 la compr\u00e9hension de cette complexit\u00e9 est tr\u00e8s importante.<\/p>\n<p>Aujourd&rsquo;hui, je ne pourrais pas imaginer avoir une compr\u00e9hension profonde et une transparence \u00e0 la fois sur les processus et les tendances \u00e9conomiques Achats sans un outil qui fournit des donn\u00e9es intelligentes, comme ils sont capables de le faire aujourd&rsquo;hui.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Synertrade et Mediaset, une longue collaboration initi\u00e9e en 2017. Luca Poloni CPO de Mediaset group, interview\u00e9 par le magazine The Procurement.<\/p>\n","protected":false},"author":18,"featured_media":723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[78,79,80],"class_list":["post-1617","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-references-cas-clients","tag-p2p-fr","tag-s2c-fr","tag-srm-fr","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Groupe Mediaset : transformation digitale Source to Pay | Synertrade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synertrade.com\/fr\/references-cas-clients\/2017\/05\/groupe-mediaset-transformation-digitale-source-to-pay\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Groupe Mediaset : transformation digitale Source to Pay | Synertrade\" \/>\n<meta property=\"og:description\" content=\"Synertrade et Mediaset, une longue collaboration initi\u00e9e en 2017. 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