{"id":51485,"date":"2026-03-16T17:12:51","date_gmt":"2026-03-16T16:12:51","guid":{"rendered":"https:\/\/synertrade.com\/?p=51485"},"modified":"2026-04-20T09:55:28","modified_gmt":"2026-04-20T07:55:28","slug":"orchestration-des-achats","status":"publish","type":"post","link":"https:\/\/synertrade.com\/fr\/ressources\/tribunes\/2026\/03\/orchestration-des-achats\/","title":{"rendered":"Orchestration des achats, IA et futur du procurement, Entretien avec Roger Blumberg"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"51485\" class=\"elementor elementor-51485 elementor-50466\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d838ff e-flex e-con-boxed e-con e-parent\" data-id=\"9d838ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a19322e e-con-full e-flex e-con e-child\" data-id=\"a19322e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1702e4e elementor-widget elementor-widget-image\" data-id=\"1702e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-src=\"https:\/\/synertrade.com\/wp-content\/uploads\/2026\/03\/Roger-Headshot.png\"   src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-50563 lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" width=\"615\" height=\"782\" src=\"https:\/\/synertrade.com\/wp-content\/uploads\/2026\/03\/Roger-Headshot.png\" class=\"attachment-large size-large wp-image-50563\" alt=\"\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e9700 elementor-widget elementor-widget-text-editor\" data-id=\"e5e9700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>Un entretien accord\u00e9 par<a href=\"https:\/\/www.linkedin.com\/in\/rdblumberg\/\"> Roger David Blumberg<\/a>, GM North America \u00e0 Synertrade<\/em><\/p>\n<p data-start=\"316\" data-end=\"359\">Le procurement entre dans une nouvelle \u00e8re.<\/p>\n<p data-start=\"361\" data-end=\"634\">Entre l\u2019intelligence artificielle, les perturbations des cha\u00eenes d\u2019approvisionnement, les droits de douane et la multiplication des technologies sp\u00e9cialis\u00e9es, les organisations \u00e9voluent dans un environnement de plus en plus complexe.<\/p>\n<p data-start=\"636\" data-end=\"919\">Pour mieux comprendre ces transformations, nous avons \u00e9chang\u00e9 avec <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Roger Blumberg<\/span><\/span>, General Manager Am\u00e9rique du Nord chez Synertrade, sur l\u2019\u00e9volution du procurement, l\u2019essor de l\u2019orchestration et les perspectives \u00e0 venir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-790ee80 e-flex e-con-boxed e-con e-parent\" data-id=\"790ee80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9302b2 elementor-widget elementor-widget-heading\" data-id=\"f9302b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De l\u2019acquisition client au succ\u00e8s long terme<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61f86c8 e-con-full e-flex e-con e-child\" data-id=\"61f86c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab26af2 elementor-widget__width-initial elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"ab26af2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Je suis responsable de l\u2019ensemble du cycle de vie client \u2014 de l\u2019acquisition \u00e0 l\u2019onboarding et au succ\u00e8s sur le long terme. L\u2019objectif n\u2019est pas seulement de gagner des clients, mais de s\u2019assurer qu\u2019ils sont r\u00e9ellement satisfaits des solutions et services que nous proposons.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Roger Blumber, GM Synertrade NA<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f29f8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"26f29f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1297\" data-end=\"1423\">Dans son r\u00f4le, Roger supervise l\u2019ensemble du parcours client, depuis les premiers \u00e9changes jusqu\u2019\u00e0 la r\u00e9ussite op\u00e9rationnelle.<\/p>\n<p data-start=\"1425\" data-end=\"1596\">Cela va bien au-del\u00e0 du marketing et des ventes :<br data-start=\"1474\" data-end=\"1477\" \/>il s\u2019agit aussi de garantir que les clients adoptent r\u00e9ellement les solutions de procurement et en tirent de la valeur.<\/p>\n<p data-start=\"1598\" data-end=\"1683\">Mais aujourd\u2019hui, accompagner les clients n\u00e9cessite une approche tr\u00e8s personnalis\u00e9e :<\/p>\n<ul>\n<li>maturit\u00e9 digitale variable<\/li>\n<li>contraintes sectorielles<\/li>\n<li>pr\u00e9sence g\u00e9ographique<\/li>\n<li>\u00e9cosyst\u00e8mes fournisseurs<\/li>\n<li>exposition au risque<\/li>\n<\/ul>\n<p data-start=\"1826\" data-end=\"1946\">\u00a0<\/p>\n<p data-start=\"1826\" data-end=\"1946\">Un industriel global avec des milliers de fournisseurs n\u2019a rien \u00e0 voir avec une scale-up ou un distributeur r\u00e9gional.<\/p>\n<p data-start=\"1948\" data-end=\"2108\">R\u00e9sultat :les plateformes doivent \u00eatre <strong data-start=\"1993\" data-end=\"2031\">flexibles, int\u00e9gr\u00e9es et adaptables<\/strong>, loin du mod\u00e8le \u201cone size fits all\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69104d4 e-con-full e-flex e-con e-child\" data-id=\"69104d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a787414 elementor-widget elementor-widget-spacer\" data-id=\"a787414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75c51f9 e-con-full e-flex e-con e-parent\" data-id=\"75c51f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-dfffc2e e-flex e-con-boxed e-con e-child\" data-id=\"dfffc2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50f0776 elementor-widget elementor-widget-spacer\" data-id=\"50f0776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472abb1 elementor-widget elementor-widget-heading\" data-id=\"472abb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019orchestration du procurement : int\u00e9grer un \u00e9cosyst\u00e8me Procure-Tech en explosion<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-646177a e-con-full e-flex e-con e-child\" data-id=\"646177a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-588dd36 elementor-widget elementor-widget-text-editor\" data-id=\"588dd36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2201\" data-end=\"2274\">Un des sujets majeurs aujourd\u2019hui est <strong data-start=\"2239\" data-end=\"2273\">l\u2019orchestration du procurement<\/strong>.<\/p>\n<p data-start=\"2276\" data-end=\"2341\">Ces derni\u00e8res ann\u00e9es, les outils sp\u00e9cialis\u00e9s se sont multipli\u00e9s :<\/p>\n<ul data-start=\"2343\" data-end=\"2496\">\n<li data-section-id=\"1hg2dv9\" data-start=\"2343\" data-end=\"2379\">gestion des risques fournisseurs<\/li>\n<li data-section-id=\"y13b11\" data-start=\"2380\" data-end=\"2405\">analyse de durabilit\u00e9<\/li>\n<li data-section-id=\"1ie9jif\" data-start=\"2406\" data-end=\"2444\">suivi de la diversit\u00e9 fournisseurs<\/li>\n<li data-section-id=\"1gm0rck\" data-start=\"2445\" data-end=\"2477\">analyse contractuelle via IA<\/li>\n<li data-section-id=\"1wvedy1\" data-start=\"2478\" data-end=\"2496\">conformit\u00e9 ESG<\/li>\n<\/ul>\n<p data-start=\"2498\" data-end=\"2692\">Individuellement, ces outils apportent de la valeur.<br data-start=\"2550\" data-end=\"2553\" \/>Mais leur v\u00e9ritable impact appara\u00eet lorsqu\u2019ils sont <strong data-start=\"2605\" data-end=\"2651\">connect\u00e9s dans un cadre d\u00e9cisionnel global<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4866b9 e-con-full e-flex e-con e-child\" data-id=\"a4866b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-232c5c7 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"232c5c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Les clients nous demandent de jouer le r\u00f4le de couche d\u2019orchestration, capable d\u2019int\u00e9grer des outils tiers (\u2026) et de rendre leurs donn\u00e9es exploitables dans les d\u00e9cisions de sourcing.\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Roger Blumber, GM Synertrade NA<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-008bfef elementor-widget elementor-widget-spacer\" data-id=\"008bfef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6c0fde elementor-widget elementor-widget-text-editor\" data-id=\"e6c0fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"58\" data-end=\"233\">Sans cette couche d\u2019orchestration, les entreprises risquent d\u2019investir dans de multiples technologies qui restent d\u00e9connect\u00e9es de leurs processus de sourcing principaux.<\/p>\n<p data-start=\"240\" data-end=\"440\" data-is-last-node=\"\">L\u2019objectif n\u2019est pas d\u2019ajouter davantage de donn\u00e9es \u00e0 l\u2019\u00e9quation, mais de r<strong>endre les bonnes donn\u00e9es actionnables<\/strong> au bon moment, et de les transformer en d\u00e9cisions, pas en simples tableaux de bord.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-711cd10 e-flex e-con-boxed e-con e-parent\" data-id=\"711cd10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39b62b0 e-con-full e-flex e-con e-child\" data-id=\"39b62b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8b49bc elementor-widget elementor-widget-image\" data-id=\"d8b49bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/synertrade.com\/wp-content\/uploads\/2026\/03\/faris-mohammed-d30sszrW7Vw-unsplash-scaled.jpg\" data-srcset=\"https:\/\/synertrade.com\/wp-content\/uploads\/2026\/03\/faris-mohammed-d30sszrW7Vw-unsplash-scaled.jpg 1944w, https:\/\/synertrade.com\/wp-content\/uploads\/2026\/03\/faris-mohammed-d30sszrW7Vw-unsplash-607x800.jpg 607w, https:\/\/synertrade.com\/wp-content\/uploads\/2026\/03\/faris-mohammed-d30sszrW7Vw-unsplash-1215x1600.jpg 1215w, https:\/\/synertrade.com\/wp-content\/uploads\/2026\/03\/faris-mohammed-d30sszrW7Vw-unsplash-768x1012.jpg 768w, https:\/\/synertrade.com\/wp-content\/uploads\/2026\/03\/faris-mohammed-d30sszrW7Vw-unsplash-1166x1536.jpg 1166w, https:\/\/synertrade.com\/wp-content\/uploads\/2026\/03\/faris-mohammed-d30sszrW7Vw-unsplash-1555x2048.jpg 1555w\"   src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-50327 lazyload\" alt=\"\"  sizes=\"(max-width: 1944px) 100vw, 1944px\"  \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1944\" height=\"2560\" src=\"https:\/\/synertrade.com\/wp-content\/uploads\/2026\/03\/faris-mohammed-d30sszrW7Vw-unsplash-scaled.jpg\" class=\"attachment-full size-full wp-image-50327\" alt=\"\" srcset=\"https:\/\/synertrade.com\/wp-content\/uploads\/2026\/03\/faris-mohammed-d30sszrW7Vw-unsplash-scaled.jpg 1944w, https:\/\/synertrade.com\/wp-content\/uploads\/2026\/03\/faris-mohammed-d30sszrW7Vw-unsplash-607x800.jpg 607w, https:\/\/synertrade.com\/wp-content\/uploads\/2026\/03\/faris-mohammed-d30sszrW7Vw-unsplash-1215x1600.jpg 1215w, https:\/\/synertrade.com\/wp-content\/uploads\/2026\/03\/faris-mohammed-d30sszrW7Vw-unsplash-768x1012.jpg 768w, https:\/\/synertrade.com\/wp-content\/uploads\/2026\/03\/faris-mohammed-d30sszrW7Vw-unsplash-1166x1536.jpg 1166w, https:\/\/synertrade.com\/wp-content\/uploads\/2026\/03\/faris-mohammed-d30sszrW7Vw-unsplash-1555x2048.jpg 1555w\" sizes=\"(max-width: 1944px) 100vw, 1944px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e079920 e-con-full e-flex e-con e-child\" data-id=\"e079920\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fad3c1f elementor-widget elementor-widget-text-editor\" data-id=\"fad3c1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69dd41ac-d294-838b-b674-91fd15cfca85-7\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"65bc647e-c92b-4f0d-9fac-3300b3a5dbe9\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\">\n<h3 data-section-id=\"1xhqo4s\" data-start=\"67\" data-end=\"137\">Quand la donn\u00e9e devient actionnable dans les d\u00e9cisions de sourcing<\/h3>\n<p data-start=\"139\" data-end=\"243\">Le d\u00e9fi ne consiste pas seulement \u00e0 collecter des donn\u00e9es, mais \u00e0 les rendre actionnables en temps r\u00e9el.<\/p>\n<p data-start=\"245\" data-end=\"358\">Par exemple, les plateformes de gestion du risque fournisseur peuvent fournir des alertes pr\u00e9cieuses concernant :<\/p>\n<ul data-start=\"360\" data-end=\"485\">\n<li data-section-id=\"18iv3xb\" data-start=\"360\" data-end=\"390\">une instabilit\u00e9 financi\u00e8re<\/li>\n<li data-section-id=\"1x46f3q\" data-start=\"391\" data-end=\"426\">des perturbations g\u00e9opolitiques<\/li>\n<li data-section-id=\"yps7wt\" data-start=\"427\" data-end=\"485\">des catastrophes naturelles impactant les fournisseurs<\/li>\n<\/ul>\n<p data-start=\"487\" data-end=\"602\" data-is-last-node=\"\" data-is-only-node=\"\">Mais si ces informations restent isol\u00e9es dans un outil distinct, leur impact sur les d\u00e9cisions achats reste limit\u00e9.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b43f53 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"9b43f53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Disposer d\u2019informations sur les risques est une excellente chose, mais si elles ne sont pas int\u00e9gr\u00e9es en temps r\u00e9el dans vos d\u00e9cisions de sourcing, vous passez \u00e0 c\u00f4t\u00e9 d\u2019une opportunit\u00e9 majeure.\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Roger Blumber, GM Synertrade NA<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e756d02 elementor-widget elementor-widget-text-editor\" data-id=\"e756d02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Gr\u00e2ce \u00e0 une orchestration des achats int\u00e9gr\u00e9e, ces informations peuvent directement d\u00e9clencher des actions op\u00e9rationnelles \u2014 comme l\u2019identification automatique de fournisseurs alternatifs en cas de perturbation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-680a6f9 e-con-full e-flex e-con e-parent\" data-id=\"680a6f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fbddcae e-flex e-con-boxed e-con e-child\" data-id=\"fbddcae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4805493 elementor-widget elementor-widget-text-editor\" data-id=\"4805493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-section-id=\"1wkr5t0\" data-start=\"55\" data-end=\"125\"><span role=\"text\">Des \u00e9quipes achats sous pression : l\u2019essor du <em data-start=\"105\" data-end=\"125\">scenario modelling<\/em><\/span><\/h3>\n<p data-start=\"127\" data-end=\"257\">Au-del\u00e0 de l\u2019orchestration, les responsables achats demandent de plus en plus des capacit\u00e9s avanc\u00e9es de mod\u00e9lisation de sc\u00e9narios.<\/p>\n<p data-start=\"259\" data-end=\"473\">Les dynamiques du commerce mondial, les droits de douane, les p\u00e9nuries d\u2019approvisionnement et les tensions g\u00e9opolitiques obligent les entreprises \u00e0 repenser leurs strat\u00e9gies de sourcing plus fr\u00e9quemment que jamais.<\/p>\n<p data-start=\"475\" data-end=\"549\">Les \u00e9quipes achats doivent d\u00e9sormais r\u00e9pondre \u00e0 des questions telles que :<\/p>\n<ul data-start=\"551\" data-end=\"831\">\n<li data-section-id=\"12hz8ko\" data-start=\"551\" data-end=\"629\">Que se passe-t-il si nous d\u00e9pla\u00e7ons notre sourcing vers une autre r\u00e9gion ?<\/li>\n<li data-section-id=\"13jhtgv\" data-start=\"630\" data-end=\"715\">Quel est l\u2019impact des droits de douane sur les co\u00fbts de notre base fournisseurs ?<\/li>\n<li data-section-id=\"1mg03ed\" data-start=\"716\" data-end=\"831\">Comment les crit\u00e8res de risque, de durabilit\u00e9 et de prix interagissent-ils dans la s\u00e9lection des fournisseurs ?<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e004c76 e-con-full e-flex e-con e-child\" data-id=\"e004c76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d2a6d elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"b5d2a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cLes \u00e9quipes achats sont amen\u00e9es \u00e0 ex\u00e9cuter bien plus de sc\u00e9narios \u201cwhat-if\u201d qu\u2019auparavant \u2014 et elles ont besoin de r\u00e9ponses en temps r\u00e9el.\u201d \t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Roger Blumber, GM Synertrade NA<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2f2d03 elementor-widget elementor-widget-spacer\" data-id=\"f2f2d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e527e7f elementor-widget elementor-widget-text-editor\" data-id=\"e527e7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ces d\u00e9cisions impliquent de multiples variables \u2014 exposition au risque, droits de douane, exigences de durabilit\u00e9, objectifs de diversit\u00e9 et comp\u00e9titivit\u00e9 des co\u00fbts \u2014 rendant l\u2019analyse manuelle de plus en plus impraticable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12b4d7c e-flex e-con-boxed e-con e-parent\" data-id=\"12b4d7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa0ba4 elementor-widget elementor-widget-text-editor\" data-id=\"5fa0ba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-section-id=\"q0dc06\" data-start=\"55\" data-end=\"127\">L\u2019avenir des m\u00e9tiers du procurement : entre technologie et strat\u00e9gie<\/h3>\n<p data-start=\"129\" data-end=\"213\">\u00c0 l\u2019avenir, Roger anticipe une transformation majeure des r\u00f4les dans le procurement.<\/p>\n<p data-start=\"215\" data-end=\"467\">Les activit\u00e9s transactionnelles traditionnelles seront de plus en plus prises en charge par l\u2019automatisation et l\u2019intelligence artificielle, tandis que les professionnels des achats \u00e9volueront vers des r\u00f4les davantage orient\u00e9s technologie et strat\u00e9gie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d12de01 e-con-full e-flex e-con e-child\" data-id=\"d12de01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c8086 elementor-widget elementor-widget-text-editor\" data-id=\"d8c8086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"55\" data-end=\"185\">Cette transformation est d\u00e9j\u00e0 visible dans de nombreuses organisations, o\u00f9 de nouveaux r\u00f4les \u00e9mergent au sein des \u00e9quipes achats :<\/p>\n<ul data-start=\"187\" data-end=\"334\">\n<li data-section-id=\"133zpoj\" data-start=\"187\" data-end=\"227\">Sp\u00e9cialistes des technologies achats<\/li>\n<li data-section-id=\"1twxthb\" data-start=\"228\" data-end=\"255\">Architectes ProcureTech<\/li>\n<li data-section-id=\"1qkpgau\" data-start=\"256\" data-end=\"299\">Experts data et IA appliqu\u00e9s aux achats<\/li>\n<li data-section-id=\"o88ikt\" data-start=\"300\" data-end=\"334\">Category managers strat\u00e9giques<\/li>\n<\/ul>\n<p data-start=\"336\" data-end=\"597\">\u00a0<\/p>\n<p data-start=\"336\" data-end=\"597\">Dans certaines entreprises, les directions achats vont m\u00eame jusqu\u2019\u00e0 constituer leurs propres \u00e9quipes internes d\u00e9di\u00e9es aux technologies achats, charg\u00e9es de s\u00e9lectionner les outils, d\u2019int\u00e9grer les solutions et de d\u00e9velopper des agents d\u2019intelligence artificielle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe61a5 elementor-widget__width-initial elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"dfe61a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00ab Tout ce qui n\u2019est pas strat\u00e9gique sera de plus en plus pris en charge par la technologie. Les \u00e9quipes achats auront alors deux r\u00f4les : soit activer et piloter la technologie, soit se concentrer sur des missions strat\u00e9giques. \u00bb\n\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Roger Blumber, GM Synertrade NA<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54b9c05 e-flex e-con-boxed e-con e-parent\" data-id=\"54b9c05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-96c62e6 e-con-full e-flex e-con e-child\" data-id=\"96c62e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef1b3b3 elementor-widget elementor-widget-spacer\" data-id=\"ef1b3b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d14d70 elementor-widget elementor-widget-heading\" data-id=\"4d14d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le procurement devient un moteur technologique au sein des organisations\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f64ed5 e-con-full e-flex e-con e-child\" data-id=\"6f64ed5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d873bb elementor-widget__width-initial elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"4d873bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Le procurement a toujours g\u00e9r\u00e9 le risque. Ce qui change aujourd\u2019hui, c\u2019est l\u2019attente : non plus seulement le g\u00e9rer, mais l\u2019anticiper \u2014 et transformer l\u2019incertitude en d\u00e9cisions \u00e9clair\u00e9es.\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Roger Blumber, GM Synertrade NA<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-307ae3f elementor-widget elementor-widget-text-editor\" data-id=\"307ae3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"55\" data-end=\"159\">Cette \u00e9volution transforme \u00e9galement le r\u00f4le du procurement au sein de l\u2019organisation dans son ensemble.<\/p>\n<p data-start=\"161\" data-end=\"426\">Historiquement, les d\u00e9cisions technologiques \u00e9taient principalement pilot\u00e9es par les directions informatiques. Aujourd\u2019hui, les \u00e9quipes achats deviennent de plus en plus elles-m\u00eames des moteurs technologiques, notamment en ce qui concerne les solutions ProcureTech.<\/p>\n<p data-start=\"428\" data-end=\"631\">Selon Roger, certaines grandes organisations disposent d\u00e9sormais d\u2019\u00e9quipes d\u00e9di\u00e9es aux technologies achats, charg\u00e9es de d\u00e9finir les feuilles de route technologiques et de d\u00e9ployer de nouvelles solutions.<\/p>\n<p data-start=\"633\" data-end=\"761\">Cette transformation fait \u00e9voluer le procurement d\u2019une fonction transactionnelle vers un v\u00e9ritable hub d\u2019innovation strat\u00e9gique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264b411 elementor-widget elementor-widget-button\" data-id=\"264b411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vous avez un projet d'orchestration ?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb6567 elementor-widget elementor-widget-spacer\" data-id=\"6eb6567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un entretien accord\u00e9 par Roger David Blumberg, GM North America \u00e0 Synertrade Le procurement entre dans une nouvelle \u00e8re. Entre l\u2019intelligence artificielle, les perturbations des cha\u00eenes d\u2019approvisionnement, les droits de douane et la multiplication des technologies sp\u00e9cialis\u00e9es, les organisations \u00e9voluent dans un environnement de plus en plus complexe. Pour mieux comprendre ces transformations, nous avons [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68,71],"tags":[],"class_list":["post-51485","post","type-post","status-publish","format-standard","hentry","category-actualites","category-tribunes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orchestration des achats, IA et futur du procurement, Entretien avec Roger Blumberg | Synertrade<\/title>\n<meta name=\"description\" content=\"Le procurement entre dans une nouvelle \u00e8re.Entre l\u2019intelligence artificielle, les perturbations des cha\u00eenes d\u2019approvisionnement, les droits de douane et la multiplication des technologies sp\u00e9cialis\u00e9es, les organisations 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